Raising Awareness for Chiropractic with Search Engine Optimization (SEO)

January 24, 2012Leave a reply
Post by: , Chiropractic Social Media Marketing Manager

Let’s be honest, most people don’t know or understand what chiropractic is. Fortunately, the emergence of search engines have lead to a modern day renaissance of sorts. People are taking it upon themselves to find the most effective ways to take care of themselves and their families. Search engine optimization (SEO) will play a critical role in educating as many people as possible on the benefits of chiropractic care.

1. Social Media

The logical starting point for your search engine optimization (SEO) efforts is with social media. If the internet (in general) was designed to connect information then social media was designed to connect people. According to comScore, in 2011 users spent 35% more time on social networks than in 2010. This trend is only guaranteed to continue over the coming years. If you want to raise awareness for chiropractic you have to go where the people are and that place is on social media websites.

2. Web Videos

If a picture is worth a thousand words then a video is worth a million. Why tell people what a spinal adjustment is when you can show them? Why use static charts and diagrams to explain chiropractic concepts when you can use actual models of the spine to explain common causes of pain and discomfort. Web videos take the fear of the unknown out of the equation without the customer ever having to step foot into a chiropractic office. Web videos will play an increasing role the your search engine optimization (SEO) efforts going forward.

3. Testimonials

Testimonials from loyal customers are a critical part of managing your reputation and generating referrals. Now, they also play a critical role in search engine optimization (SEO) because they are appearing alongside your website’s search results. We know that you can’t make everyone happy which is why it is so important to ask for testimonials from your loyal customers. These testimonials will reinforce your credibility and expertise with potential clients and offset unfair, negative reviews you may acquired.

4. Content Distribution Networks

Content distribution networks provide articles and blogs to health and fitness websites across the internet. These networks are important towards your search engine optimization (SEO) efforts because they will provide valuable back links, increased exposure, and website traffic. There are numerous health, fitness, and nutrition distribution networks that you can contribute your expertise towards such as LiveStrong, eHow, Squidoo, and ChaCha. In addition to writing for your own blog you can re-purpose your content for other sites like these.

5. Social Bookmarking Websites

Social bookmarking websites such as Digg, StumbleUpon, and Reddit are quickly gaining traction with the search engine optimization (SEO) communities. Social bookmarking is the practice of saving bookmarks to a public website and “tagging” them with keywords. To create a collection of social bookmarks, you register with a social bookmarking site, which lets you store bookmarks, add tags of your choice. People bookmark URLs because the intend to reference or share them later.

Follow these simple chiropractic search engine optimization (SEO) tips and you are guaranteed to receive the results you seek. If you need help getting started or you would like a experienced web marketing team to manage your search engine optimization (SEO) campaign for your then give us a call at (877) 244-7601 or contact us to get started today!